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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Reviews and recommendations. Common examples include product recommendations, reviews and customer photos. Organic conversations, feedback and reviews can’t quite literally be bought. Either on-site, social media, Google or third-party review aggregators. Never underestimate the power of positive word of mouth.

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Selling on Instagram: Everything you need to know

Sprout Social

Social commerce is on the rise too, with 63% buying from social in the last year. If you’re interested in activating Instagram shopping, note the guidelines to approval that must be reviewed by Instagram themselves including: Agreeing to the platform’s merchant agreement and commerce policies. Instagram is booming for brands right now.

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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently peer-reviewed, making it more trustworthy. Image source Modern content marketing includes a mix of brand-created content and curated content.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. link] [link] Lucas Pattan Bummed I couldn't go to SxSW this year, but if the reviews are any indicator, it's prescient period has passed. What do you think #sxsw ?