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The Social Influence Surge—Are You Prepared?

Harp Interactive

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Reviews and recommendations. Common examples include product recommendations, reviews and customer photos. Organic conversations, feedback and reviews can’t quite literally be bought. Either on-site, social media, Google or third-party review aggregators. Never underestimate the power of positive word of mouth.

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Be Nice When You Say Bad Things Online

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Is anyone still willing to argue that consumer reviews are not one of the most powerful forces online? You could argue that having over 24,000 reviews for Fifty Shades of Grey on Amazon (this is factual) is just a whole lot of clutter that no consumer is going to sift through. How do we stop any/all of the bad reviews?

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The Ever-Evolving Consumer Evolves (Again)

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I'm not talking about "liking" them on Facebook or tweeting on Twitter about a customer service issue: I'm talking about ratings and reviews. bazaarvoice. consumer reviews. peer reviews. power reviews. ratings and reviews. soldiers on. Do you think Marketers will ever be able to get ahead of this?

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Product ratings and UGC both work, but can they work together?

Pixlee

Product reviews are a huge part of a customer’s buying decision, but where should they appear? You’re not going to get someone to buy that many times unless they feel connected to a brand ”. Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. 31% read online endorsements, reviews or recommendations. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.

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The Big(ger) Marketing Shift

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The more astute you are to the online channels (and tactics like consumer reviews), the more you begin to realize that brands can't hide. Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). They're constantly sourcing reviews that have been written by their peers.