Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And of course thanks for including Radian6. Thanks again Katie.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MARCH 25, 2010

Unfortunately, Facebook keeps its data close to the vest for now, which is why Swix can't pull it out (and why companies like Radian6 can't monitor Facebook status updates from afar). jaybaer: A Social Media Scoreboard That Works [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# What do you think? Worth a try? And great example about the eyeglasses.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. Thanks for the Radian6 shout-out! Thanks for the Radian6 shout-out!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations? I love Twitter. It enriches my life every day.

Social Media 124

Social Media Strategy Foursquare Social CRM 124