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How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity SMM

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it.

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Web Presence Optimization, Reloaded

Webbiquity SMM

How to Be Everywhere Online based on four questions that often come up: • Why is web presence optimization important? How does business reputation management differ from personal reputation management? Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Where do I start? •

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Promote events through social media? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). The answer is NOT always social media/community - that would be another warning sign if it was. The social side is interesting when it comes up in B2B or B2C.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Social Media Affecting BtoB Buying Behavior by The Proactive Report. How to use search to shield your brand from negativity by iMedia Connection.

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Social Media Strategy? Think Like a Reporter

Webbiquity SMM

In the b2b world, thought leadership content is key, but this can take different forms depending on your resources and style: blogs are the most common media , but video, podcasting, online presentations and articles are other ways to share information and education with prospects. When: how often will you write new blog posts?

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