Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). Research + brand community + marketing to women = social media success.

Social Media 125

Social Media Case Study Strategy Study 125

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. An active and helpful support forum? A journalist is conducting research for a story…finds your blog…is impressed by the facts and knowledge conveyed and wants to learn more.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Eat 10 sandwiches, get the 11th free. That’s a good starter list for Mass Influencers.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 31, 2010

Are they not “social media&# tools? What about forums? They’ve been around for a long time but I’d still consider them social media where conversation occurs. Here’s a different spin on conversations with some research about the effectiveness of online conversations.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 8, 2010

Stemming from the IRC and discussion forums of old, it was routine (accepted and expected even) to have an online pseudonym. And that’s why your social media strategy must be tools-agnostic. link] Raj – SEO Australia Great research on every point! Where did it all go so wrong? Will you do that for me please?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 4, 2010

I watched too many great social media strategies get derailed by a legal team or an executive's fear of one customer saying something negative. Yet, we spent millions with research vendors seeking out customers who would do just that in private.

Social Media 130

Social Media Strategy Comments Course 130