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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Unfortunately, this trend is forecasted to continue as we move into 2024. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends.

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4 overlooked B2B market research methods for understanding your customers

Sprout Social

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114
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25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. You’ll Become an SEO Magnet. Traditional SEO is No Longer Effective. Everyone Loves Blogs.

Sysomos 88