Sprout Social
JULY 1, 2021
But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.
Webbiquity SMM
OCTOBER 11, 2011
As Vanessa Fox puts it in the subtitle of her book Marketing in the Age of Google , “Your Online Strategy IS Your Business Strategy.” for high-value, high-involvement products) now start with search, and more than 90% of B2B purchase cycles begin online.
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Waxing UnLyrical
AUGUST 2, 2018
LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. People won’t use them, and therefore they won’t be used enough to make your content findable. Use keywords.
Webbiquity SMM
DECEMBER 13, 2011
The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Google, Yahoo and Bing aren’t the only places people go to look for information.
Webbiquity SMM
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?
Webbiquity SMM
JUNE 14, 2011
The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • A common issue for B2B vendors: how do you sell “boring stuff&# online? 92% of b2b buying cycles start with search. Don’t be boring!
Webbiquity SMM
AUGUST 28, 2012
Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. B2B And A Resistance To Video Marketing by B2Bbloggers. ” Tumblr and Google+ Tips & Tactics. 10 Brands Who Stand Out on Google+ and How They Do It by GigCoin. • How much buzz do I have vs. competition/trend? • You want loyalty?
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