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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. However, friending someone on Facebook is widely viewed as a deeper level of social networking connection. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to. Expand your online presence.

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The Business (To Business) Of Social Media

Twist Image

Yes, we're all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on Facebook , but the dirty little secret of the Internet is this: is you think that social media is good for consumer brands, it's much more powerful for those in the business to business space. Are the consumers there? sldieshare.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

How do we demonstrate the ROI of social efforts? Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. Social Media Metrics and ROI. 101 Examples of Social Business ROI by Dachis Group. The Real Secret To The ROI Of Social Media by Social Media Today. Quantify the biggest brand topics.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Social media ROI can’t be measured directly. Don’t be boring!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Why We Reach For The Spoon Today, we are looking for one thing in the content that we consume online — whether it is high-dollar marketing content created for the Coca Cola Facebook page or just a personal blog post written by our Aunt Sophie — we are looking for VALUE. A Facebook profile update is very shareable.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Social Media: Measurement and ROI. 11 Practical Business Uses for LinkedIn, Facebook, and Twitter (GigaOM): Some lesser-practiced tips are suggested here, such as using LinkedIn polls.

Marketing 279