Webbiquity SMM

OCTOBER 11, 2011

for high-value, high-involvement products) now start with search, and more than 90% of B2B purchase cycles begin online. Search is no longer just Google and Bing; the second- and third-largest “search engines” by volume of searches are YouTube and Facebook.

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

DECEMBER 13, 2011

Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. However, friending someone on Facebook is widely viewed as a deeper level of social networking connection. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to. Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Track results.

Content 124

Content Brands Findability Marketing 124

Twist Image

MAY 3, 2012

Yes, we're all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on Facebook , but the dirty little secret of the Internet is this: is you think that social media is good for consumer brands, it's much more powerful for those in the business to business space. Are the consumers there? sldieshare.

Findability 106

Findability Social Media Case Study ROI 106

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Twist Image

APRIL 9, 2014

Do you know how long an effective Facebook post should be? But, that was the latest headline from Fast Company in an article titled, The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online. How long should a Facebook post be? Is our content both findable and shareable to everyone that it needs to be?

Questions 102

Questions Content Press Release Findability 102

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. are they more likely to use Facebook or a specialized discussion forum? What online publications do they read? What groups do they belong to?)

Findability 197

Findability Directory Social Bookmarking B2B 197