Webbiquity SMM

DECEMBER 13, 2011

There’s a reason this item is last on the list: while the goal of social media marketing is ultimately to produce an ROI, where the “R” is usually generated by increased sales, it’s crucial not to promote your offerings too blatantly or too early in the social networking process.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Twist Image

MAY 3, 2012

People will complain about the time and effort that it takes to build valuable connections online (and whether there is any ROI associated with it). What makes any media "social" is the ability for the media (in and of itself) to be as shareable and findable as possible. Shun social media for business at your own peril.

Findability 106

Findability Social Media Case Study ROI 106

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. Social Media Metrics and ROI. 101 Examples of Social Business ROI by Dachis Group. The Real Secret To The ROI Of Social Media by Social Media Today. Quantify the biggest brand topics.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Social media ROI can’t be measured directly. Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. is Crucial to your Content Marketing Strategy [link] #marketing #b2b [link] Maneesh Why D.I.S. Content isn’t king, optimized content is king. link] Trudi Sinclair Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Social Media: Measurement and ROI. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. Can You Measure the ROI of Your Social Media Marketing? Social Media: General. This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279