Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall. 3. Millennials prefer YouTube over TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.” ” B2B Marketing Research and Statistics. hours to 6.3 for the year).

Statistics 190

Statistics Research Social Media B2B 190

Writtent Blog

JULY 16, 2013

If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles. Everyone Loves Blogs. Modern Consumers Are Always Connected.

Sysomos 88

Sysomos Hubspot SEO ROI 88