Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 46% of B2B buyers purchase something after watching video. Currently, Smart Insights and Clutch rank YouTube as the 4 th most valuable social channel for B2B marketers.

YouTube 111

YouTube Strategy B2B Marketing 111

Writtent Blog

APRIL 25, 2013

6) The most active demographic group for blogging is 21-to-35 year olds with 53.3% 7) B2B marketers who use blogs generate 67% more leads than those that do not. 10) 33% of B2B companies use blogs. 22) Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: Temkin Group ). 41% of B2B buyers access content marketing through a smartphone. Source: comScore ).

Statistics 108

Statistics Mobile comScore Marketing 108

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.” ” B2B Marketing Research and Statistics. hours to 6.3 for the year). . •

Statistics 190

Statistics Research Social Media B2B 190

Writtent Blog

JULY 16, 2013

If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles. Everyone Loves Blogs. It’s Free Market Research.

Sysomos 88

Sysomos Hubspot SEO ROI 88