B2B comScore Data Research 
Sprout Social
MAY 10, 2019
This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.
Writtent Blog
JULY 10, 2013
Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: Juniper Research ). 71% of smartphone owners have used their device to research branded products or services.
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Social Media Marketing
JULY 24, 2013
The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Similarly, B2B decision makers use different social networks for different purposes. Metrics/Measurement/Big Data The CIPR Social Media Panel have issued new guidance on social media monitoring.
Convince & Convert
MAY 29, 2018
comScore ]. But our experience with data and case studies of successes and failures indicate that advertising gives you a much better chance of success because of three major factors. Research from Pew indicates : YouTube has the most users but ranks fifth in frequency of use. Wordstream ]. 3 Reasons Video Advertising Rocks.
Webbiquity SMM
FEBRUARY 7, 2012
We’re all hungry for data. How are B2B marketers using social media differently from their B2C counterparts? 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. 71% of companies now have a presence on Facebook.
Convince & Convert
APRIL 26, 2012
then search and data and all that propeller hat kind of SEO stuff that was. Lee: Yeah, that’s from Comscore. really talk about creating personas from a place of data inputs , right? caricature of our customers, but using a lot of data and analysis to then. Yeah, doing research into, you know, not only surveying.
ProBlogger
MARCH 15, 2016
According to research by Neilsen, US adults spent on average 34 hours per month using mobile internet on smartphones compared with 27 hours on the PC. LinkedIn allows you to become your own publisher and share thought leadership pieces in the B2B space. Mobilise . The trend: Internet access via mobile has overtaken PCs. Get Appy .
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