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A 15-Step Guide to Creating Viral-Ready Branded Content

Writtent Blog

33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing. One of the most-viral campaigns of all time, BlendTec’s Will it Blend , managed to make heavy-duty blenders humorous and worthy of being shared.

Brands 108
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The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Key resource for B2B marketers for brand impact and lead generation. Only nine of the 130 companies have more than 10,000 followers.

Company 149
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars. billion by 2014.

Research 210
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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

B2B Lead Generation Strategies September 13, 2010 at 2:06 pm { 155 comments… read them below or add one } Tim Ho March 24, 2010 at 10:20 am Very valuable article! Also, finding influencers is becoming increasingly important in social media campaigns, which is a shift from the early days when the focus was more on customer marketing.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196
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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

Last year, among office colleagues, irritation at my “transferable&# have laptop-wireless-will-work anywhere. I do not have the time, resources or money to spend on expensive advertising campaigns, a press release for every newsworthy event, etc. It’s the evolution of what business will become. Great insights. August 2004.

Cymfony 113