Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. At home, they’ll respond to a TV or radio ad by firing up search engines on their second screens. 38% comparison shopped online.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

JANUARY 12, 2022

Search engines? Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts. This is especially important for B2B brands. But what about product pages? Review sites?

Conversation 136

Conversation Review Marketing How To 136

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Share this on Mixx. Share this on Reddit.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

SEPTEMBER 10, 2012

Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. valeriemichelle.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257