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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. At home, they’ll respond to a TV or radio ad by firing up search engines on their second screens. 38% comparison shopped online.

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The Social Media ROI Debate

Webbiquity SMM

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Share this on Mixx. Share this on Reddit.

ROI 193
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. valeriemichelle.

Twitter 257