article thumbnail

The Social Influence Surge—Are You Prepared?

Harp Interactive

Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by BazaarVoice.

article thumbnail

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. At home, they’ll respond to a TV or radio ad by firing up search engines on their second screens. 38% comparison shopped online.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. And as a side benefit, this is helpful for SEO. Link it to the page on your website about that product.

ROI 191
article thumbnail

The Social Media ROI Debate

Webbiquity SMM

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. According to a survey late last year from Bazaarvoice and the CMO Club, 72 percent of CMOs did not attach revenue assumptions to social media in 2009,&# Jerry McLaughlin goes on to say that marketers must do it anyway.

ROI 193
article thumbnail

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. ’” Valerie Bianco. valeriemichelle. Ilene Kaminsky. ilenealizah.

Twitter 260