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From rider to driver: understanding the audience of female drivers in Saudi Arabia

Audiense

We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market. Various car brands began campaigns in response to this groundbreaking news.

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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Rule’s assignment was to travel across the country – from Boston to San Francisco - without spending any money (ok, there was a $100 emergency fund) by using social media to coordinate free rides and places to stay. The trip was completely unplanned, relying on digital networks and the kindness of strangers.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. . •

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011.

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Crowdsource: BP Oil Spill and social media

Laurel Papworth

Crowdsourced innovation social networks. Most others were opinions – best way to buy art online? fill the dome with automotive antifreeze. Crowdsource: BP Oil Spill and social media is a post from: Laurel Papworth- Social Network Strategy. Australia Event: Social Networks and P.R. (9).

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Print publishing continues to bemuse me…

The Way of the Web

Why I’m so bemused… Firstly, if you want to test something cheaply, £50 will do it and about 30 minutes will do it – just go and buy a domain and some hosting from somewhere like www.GoDaddy.com (aff link), and put some content up. You’ll have insights by the end of the first week.