Audiense
OCTOBER 11, 2017
We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market. Various car brands began campaigns in response to this groundbreaking news.
Laurel Papworth
OCTOBER 21, 2009
If I were say, Toyota, I’d be looking for an agency that will offer more than a blogger outreach program, Facebook Fan page and a YouTube “viral&# clip… Eight agencies have been put on a long list for the automotive giant, with the four best ideas then given the green light to go out to market. from B&T ).
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The Realtime Report
AUGUST 20, 2012
Rule’s assignment was to travel across the country – from Boston to San Francisco - without spending any money (ok, there was a $100 emergency fund) by using social media to coordinate free rides and places to stay. The trip was completely unplanned, relying on digital networks and the kindness of strangers.
Social Media Marketing
APRIL 3, 2013
Storify is a platform that allows you to curate content from other social networks - videos, tweets, blog posts, etc. In the "what took them so long" category, Amazon will acquire the social reading site Goodreads. and may very well point to the future of content. Google Think is a constant source of rich insights and research.
Webbiquity SMM
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Visual.ly ).
Webbiquity SMM
FEBRUARY 28, 2011
It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011.
Laurel Papworth
MAY 14, 2010
Crowdsourced innovation social networks. Most others were opinions – best way to buy art online? fill the dome with automotive antifreeze. Crowdsource: BP Oil Spill and social media is a post from: Laurel Papworth- Social Network Strategy. Australia Event: Social Networks and P.R. (9).
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