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Using social listening to surface trends to your audience

Sprout Social

On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. This will help you understand what audiences are discussing authentically, and not just what they have to say when they @mention you or use a campaign hashtag.

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How to Make Short-Form Videos That Stand Out

Hootsuite

Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. 79% of TikTok users say they like it when brands come up with challenges, trends, and memes they can join in with. Be authentic Short-form video content is all about authenticity.

Video 113
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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. Someone interested in travel isn’t necessarily interested in buying a new car. Take inspiration from pop culture, current events, and memes.

Tips 122
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10 Social Media Predictions for 2019

agora pulse

Live Streaming Gets Authentic. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). UGC comes in the form of photos, videos, memes and stories and is set to rise dramatically in 2019. Launched in June, IGTV is the new video app exclusively for mobile users.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. Someone interested in travel isn’t necessarily interested in buying a new car. Take inspiration from pop culture, current events, and memes.

Tips 60
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9 Popular Instagram Trends of 2019 (So Far)

Later

To help keep your business ahead of the game, we’re highlighting 9 of the biggest Instagram trends in 2019 we’re loving so far: Instagram Trends 2019 #1 : Posting More “Authentic” Content on Instagram. Instagram audiences value honesty and authenticity way more than a glossy cover shoot. Thank you.).

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

HONY started in NYC but has since traveled around the globe highlighting the plight of refugees and those living in difficult circumstances. Though Twitter removed moments for mobile devices last year, it’s still available for desktop. Create memes. You can count on Netflix for great memes. Find out later!”