Social Media Strategery

NOVEMBER 24, 2014

I recently had the pleasure of speaking at PRSA Pittsburgh’s Professional Development Day where I spoke about some of the changes that integrated marketing is having on the PR industry. Before launching into your PR ideas, strategies and tactics, ask to see the overall marketing plan. What if (gasp!) PR led your creative ?

Industry 117

Industry Advertising Journal Flickr 117

Social Media Strategery

MARCH 1, 2018

For a PR guy like myself, this trend is disheartening for a number of reasons, not the least of which is it minimizes the work I do earning an authentic interest in my clients’ stories. The convergence of PR, marketing and advertising has only worsened the issue. It’s marketers who view this as another extension of native advertising.

Advertising 63

Advertising Buy Issues Journal 63

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

APRIL 23, 2012

Those users, demographics, markets, and audiences that you and your analysts always talk about? Yet, businesses continue to try to take the easy way out clumsily advertising, optimizing, and marketing to these people like they're switches that can be turned on and off if we hit the right levers. They're actual human beings.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

JUNE 22, 2011

At least then we get to talk about some real honest stories instead of an endless of marketing-speak talking about engagement, authenticity, and community. Sure, I enjoy talking with my counterparts in other organizations about their successes, but I almost enjoy hearing about the failures more. Conference here in Boston.

Collaboration 118

Collaboration Project Wiki Policies 118

Social Media Strategery

OCTOBER 27, 2009

Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on. If you’re interested in conducting a marketing call, say that’s what you’re doing. BE around – Social media is all about openness and transparency and authenticity. Stay on top of current Gov 2.0

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Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher.

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Gov 2.0 Sports Team Web 2.0 90