Pixlee

SEPTEMBER 8, 2020

Diverse content has to actively avoid tokenism to be authentic. It takes more than just searching through stock photo libraries to find images of underrepresented groups. With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms.

Campaign 77

Campaign UGC Marketing Authentication 77

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Focus on Content. Community Building. Customer Advocacy. Customer Advocacy.

Retail 68

Retail Authentication UGC Case Study 68

Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Under Armour, meanwhile, created a UGC campaign that went beyond gender stereotypes to empower female customers.

Strategy 59

Strategy UGC Hotels Marketing 59

Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. Finally, there’s User-Generated Content (UGC). For UGC Content: Give audiences an incentive to share UGC.

Social Media 239

Social Media Content UGC Influencer 239

Hootsuite

MAY 16, 2023

That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. View this post on Instagram A post shared by Ali Ahmed (@aliahmed_fpk) GoPro gathers UGC ( user-generated content ) by asking customers to tag images and video posts with a hashtag like #gopro.

Reputation 108

Reputation Social Media HootSuite Sentiment 108