Pixlee

SEPTEMBER 8, 2020

Diverse content has to actively avoid tokenism to be authentic. It takes more than just searching through stock photo libraries to find images of underrepresented groups. With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms.

Campaign 77

Campaign UGC Marketing Authentication 77

Pixlee

MAY 2, 2019

Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Community Building. million Instagram followers (which is just one facet of their engaged community).

Retail 68

Retail Authentication UGC Case Study 68

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59