Pixlee

SEPTEMBER 8, 2020

Diverse content has to actively avoid tokenism to be authentic. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Work With Diverse Influencers. Tap into the influence of your brand’s existing fans and turn them into passionate brand ambassadors.

Campaign 77

Campaign UGC Marketing Authentication 77

Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Under Armour, meanwhile, created a UGC campaign that went beyond gender stereotypes to empower female customers.

Strategy 59

Strategy UGC Hotels Marketing 59

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Focus on Content. Community Building. Customer Advocacy. Customer Advocacy.

Retail 68

Retail Authentication UGC Case Study 68

Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. We’ll start with Carusele’s specialty service -influencers. Finally, there’s User-Generated Content (UGC).

Social Media 239

Social Media Content UGC Influencer 239