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How Brands & Marketers Should Navigate the 2020 Election

Likeable

Even far smaller events prompted pauses for some of our brands. Before the web got social, the anonymity problem had already exploded and email, message boards, and websites spread plenty of misinformation. Be authentically you, as you hopefully were before and will be in the future. Indonesian Tsunami? All major pauses.

Brands 127
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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. This campaign is authentic and real and that’s what gives it staying power. . Did you explore incorporating real-time conversations through social networks, perhaps a Tweet Chat or a G+ Hangout?

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. This campaign is authentic and real and that’s what gives it staying power. . Did you explore incorporating real-time conversations through social networks, perhaps a Tweet Chat or a G+ Hangout?

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Talk about an ad that’s chock full of truth and authenticity. In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back.

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Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

It seems like a chaotic bulletin board gone wrong. In simple terms, Reddit is a democratic message board. Be Authentic Being authentic goes deeper than simply being honest. To build up hype for this momentous event, Nissan’s team decided to do something equally different: try their hand at marketing on Reddit.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

A couple more for the list: Events- if you set up an event and then it’s over & you want to remove it from the events tab, you can only cancel the event, not simply delete it. If you cancel it, here’s what it says: “We will email everyone who was invited that this event has been canceled.

Facebook 277