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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands

Brands Message Boards Travel Forums

An Open Letter to Facebook

Techipedia: Tamar Weinberg

APRIL 28, 2010

A couple more for the list: Events- if you set up an event and then it’s over & you want to remove it from the events tab, you can only cancel the event, not simply delete it. If you cancel it, here’s what it says: “We will email everyone who was invited that this event has been canceled.

Facebook

Facebook Issues MySpace Privacy

Social Media Informer

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

An Open Letter to Facebook

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