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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Online influencers are successful, in large part, because they are genuine about themselves with their audience and they require authenticity in their interaction with brands. In the end, what matters most is that a company is authentic with its marketing and uses influencers in a manner that provides value to both audiences.

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25 Social Media Pet Peeves – How Many Are You Doing?

SocMed Sean

Only posting promotional posts/tweets/articles and never engaging in a 2-way dialog with your community. Who wants to authenticate with an app? Social channels who keep changing things, even though their community likes them the way they are (hint, hint Facebook!) Guidance from social media gurus that their way is the only way.

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3 Websites Bringing Diversity to Stock

Later

In 2021, it’s time to diversify your content and actually represent different communities on your social channels. These Black-owned and founded stock photography websites all have one thing in common: they each want to create a space where marketers can find diverse stock photography suitable for their audiences.

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How Brands Can Celebrate Juneteenth on Social Media

Later

So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . Use your social platforms to put a spotlight on Black-owned businesses and Black-led community organizations. with a Black influencer or community organizer in your industry. .

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

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What marketers need to know about YouTube Creator Studio

Sprout Social

YouTube is a great place for community-building and engagement. YouTube makes it easy to build a strong, authentic brand by helping you report and remove content that violates your intellectual property. Creative Commons Attribution 4.0: View and respond to comments. And comments are a big part of that.

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First the PC. Second the Web. Third the Cloud. And Now.The Chain - Why Bitcoin is Not Just a Currency - It's a Platform!

Stay N' Alive

The technology behind Bitcoin, the currency that is making little-known software developers millionaires as the price has gone from less than $1 per Bitcoin to $800 per Bitcoin in just a couple years, has the potential to revolutionize the way the world authenticates human-to-human transactions within a matter of years. Like this article?

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