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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Lower costs? Free shipping?

Loyalty 243
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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

And surprisingly, so much marketing and branding today lacks personality! Inject your own special personality into your brand, and each piece of content. Be authentic. Trend #7 – Make a Mobile Version of Your Website! We share our lives, immediately as they happen, via mobile. Mobile is massive and growing.

Trends 279
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What marketers need to know about YouTube Creator Studio

Sprout Social

Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. It’s where brands and creators can go to track video performance , understand audience behavior, and monitor channel growth. Is there a mobile version of YouTube Creator Studio?

YouTube 108
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Voice Search: 6 Invaluable SEO Strategies to Improve Your Rank

Pam Hughes

Voice search is more locally-driven: Mobile voice searches are three times more likely to be location-based than text searches. iPhone, iPad, and Mac/Siri: Safari. Instead, SEO success requires authenticity, the use of natural language, and valuable content. Be Mobile-Friendly. Most voice searches are now done via mobile.

SEO 68
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Expect Big Changes At Facebook

Twist Image

We think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services." To stay competitive, Facebook is going to have to up their game when it comes to both mobile devices and smartphones. mobile app. It is now a company. A big company.

Facebook 108
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

One is Hootsuite for iPad. Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize&#. Currently I’m doing this on Google+. I see a bright future for the Google.

Tools 277