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15 Golden Rules of Content Marketing in 2018

Pam Moore

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I spent 15 years working in corporate America marketing in mostly enterprise brands as well as some technology startups.

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Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Buzz Marketing for Technology

BuzzGain is an ideal DIY solution for PR check out their white paper the 5 Steps to DIY PR Pricing for BuzzGain starts at $99 per month for companies under $100m in revenue, $100m - $1 billion is $500 per month, those with over $1b is sales is $1,000 per month. He has founded and successfully sold 3 startups before BuzzGain.

Startup 100
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Eight steps to thriving on information overload

Buzz Marketing for Technology

SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB).

Web 2.0 244
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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. SAP White Paper: Service Delivery Innovation. Applications list (2).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. Photo Credit: Gorilla Suit. And our tests indicate gorilla suit advertisements convert poorly.

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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. 6 Free Social Media Tools for Startups to Build a Strong Social Media Presence by Duct Tape Marketing.

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