Buzz Marketing for Technology

SEPTEMBER 22, 2008

The new ad model will be about creating social brand loyalty by creating Social Branded Applications that allow users to interact with your brand attributes. New Balance Created a Social Branded Application to get in front of key customer and influencers. It is simple, fast, easy to use etc.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Laurel Papworth

FEBRUARY 18, 2016

What that means is we’re able to tailor an insurance offer that targets those really good insurance risk customers,” Woolworths Ltd director of group retail services, Penny Winn, told AdNews. SMH big data social media. Facebook Granted A US Patent That Could Deny A Mortgage Application Based On A Users’ Friend List.

Data 40

Data Social Media Insurance Training 40

Bare Feet Studios

JUNE 9, 2010

Many new Twitter users do not realize this but most of the innovation on the Twitter platform has come from the user community and third party application developers. I think there is a very large group of users beyond the technorati – I am not lobbying for elitism. I don’t agree. I am lobbying against spam and trolls.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

AUGUST 10, 2010

What do you think about influence mining, and its applicability for your business? Where I see influence mining as being a more practical application is in outreach. link] #eventprofs [link] NetSolutions Group Influence mining – the next big gold rush from @jaybaer. Customer service? Just brain dumping… sorry.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter?

Facebook 105

Facebook Virtual World Foursquare Banking 105