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comScore Releases First Public Report of Online Usage in Singapore

Bill Hartzer

According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. comScore says that “Google Sites ranked as the most visited Internet property in Singapore with 2 million visitors in February 2009, reaching nearly 80 percent of the online population.

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Study: User-Generated Video Reviews Just As Effective as Professionally Produced TV Ads

Bill Hartzer

comScore, Inc. a leading consumer-generated video platform, today announced the results of a study on the marketing potential of user-generated video content. The product reviews were drawn from the EXPO online product review database in a manner similar to that used by advertisers when searching the database for marketing content.

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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

Marketers online have always wondered: How much would it have cost to attract the same media exposure through traditional advertising? The new Chrome OS, which boasts a fast, simple and secure platform, was announced last quarter, generating considerable discussion on Google’s entry into the PC market. APPLE $293,237,918.

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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

As seen on compete.com, alexa, comscore and other sites, Digg growth has flattened in the past few months. The only new users Digg is attracting at this point are web marketers who want a slice of the traffic it sends. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

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