Waxing UnLyrical

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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Finally, what are some cost-effective ways of correlating outputs to outcomes?

Postrank 193
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Weekly Roundup: Refreshingly Different

Waxing UnLyrical

Five ways to make your listening reports better , from Chuck Hemann ‘s Analytics is King. Delegating email with Gmail , from Duct Tape Marketing. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Regardless, thanks for visiting! Wanna Subscribe? Shall We Tweet?

Klout 105
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Let Your Freak Flag Fly

Waxing UnLyrical

I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Thanks so much for stopping by WUL!

Class 182
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Weekly Roundup: The Long Of It

Waxing UnLyrical

Digital Analytics edition.] If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? 1,724 words, but does it really feel like it? I wish I’d known that. Shall We Tweet?

Class 119
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How To Get Your Blog Project Approved

Waxing UnLyrical

With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. My favorite thing to do in the morning is check Google Analytics to see where our site visitors are coming from. So pitching the merits of going paperless was a no-brainer.

Project 170
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Weekly Roundup: Unsung Heroes

Waxing UnLyrical

from Chuck Hemann ‘s Analytics is King. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? What other reason do you need? She’s an amazing photographer. (I

Class 202
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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Specifically, it was on a blog purportedly on analytics/intelligence, that raved about the Digital Death campaign, citing huge views, clicks, etc., Mark as read Approve comment Have you added Google Analytics to your Amplify, Frank?