Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. Maybe we need to look at B2B social media metrics differently and perhaps weight them differently. If you can get the data right, you can get the analytics right, right? Social media marketer doesn’t mean social media analytics guru.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). My view on this is that FB likes is not the right metric, but I am not sure what is… Great Question isn’t it? Do you believe in the Klout score? and if not, what would you recommend?

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

FEBRUARY 21, 2012

Consider this post in Gigaom, 3 accurate metrics for ROI on social media campaigns. Yes, we’re becoming enamored with the data and analytics of social, and we’re becoming really good at collecting it, but we still need a primer in what to do with it and how to turn it into Action.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

APRIL 13, 2010

That’s the struggle of corporate social media marketers. If you are like most social marketers today, there is little support for the social manager who is typically part of the marketing or communications team. What’s missing are the actual use cases, the tools that marketers need to track, analyze and report campaigns.

Social Media 178

Social Media Sentiment Comparison System 178