Buzz Marketing for Technology

MARCH 23, 2011

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance? Social Media – the Next Frontier!

Insurance 213

Insurance Paid Search eBook Buy 213

Bill Hartzer

AUGUST 25, 2012

This position is for a highly analytical and organized individual to help manage daily PPC efforts across multiple search engines. The candidate will be responsible for: - Ensure that paid search campaigns are properly launched and maintained. Detail oriented with strong analytical and problem solving skills.

Engineering 102

Engineering Automotive Marketing Insurance 102

Convince & Convert

DECEMBER 10, 2014

I did a webinar recently with my friends from Expion about cross channel social media analytics. Add an overhead factor (this includes stuff like electricity and health insurance. Well, how much are you paying for them in paid search? We know likes and comments and shares and all those things.

Social Media 150

Social Media ROI Cost Insurance 150

Firebelly

FEBRUARY 24, 2010

The insurance industry has the most Twitter accounts (13). This represents a six percent increase over the 2008 study. 86% of these blogs (93) link directly to a corporate twitter account, a 300% increase over the 2008 study. The number one ranked company, Exxon Mobil, does not have a Twitter account.

Social Media 165

Social Media Twitter Paid Search Study 165

Webbiquity SMM

JANUARY 2, 2013

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

MAY 10, 2012

Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. I would imagine everyone listening to this broadcast has Google Analytics on their website, and maybe a lot of these people even ask themselves whether or not Pinterest is moving the needle for their business. He is passionate.

Hubspot 114

Hubspot Mobile Analytics Google 114