Trending Sources

Business risks from and for the insurance industry

Conversionation

Insurance companies struggle with the rapid pace of change within an increasingly demanding and digital market and customer context. Digital transformation Research Allianz Allianz Risk Barometer 2015 Big Data cybercrime digital transformation disruption insurance industry predictive analytics

20 Top Twitter Monitoring and Analytics Tools

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How is your brand perceived? Wide reach. Direct feedback.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

and AOL data analytics brainiacs,  the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. And of course there are analytics. In effect, Amplfy combines monitoring, management and analytics into one end-to-end platform.

Micro Targeting your Online Media

Buzz Marketing for Technology

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance? Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom.

Social Media Strategy: State Farm Insurance | pamorama

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Strategy: State Farm Insurance by Pam Dyer on October 5, 2010 Share In this video, Social Media Examiner’s Michael Stelzner interviews Kelly Thul , Director of Communication Services at State Farm Insurance.  Social Media Strategy: State Farm Insurance (pamorama.net) [.]

Use Google Analytics to Track Inbound Links from Social Media Profiles

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Use Google Analytics to Track Inbound Links From Social Media Profiles by Pam Dyer on March 23, 2010 Share You can track referrals from Facebook or Twitter in Google Analytics , but what if you want to track specific links within your social media profiles to measure their effectiveness?

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Blog Topics: How to optimize content for topics versus keywords

Razor Social

Let’s say you decide to write about the top Twitter analytics. You’re not going to mention Twitter analytics all the time but, if you’re writing a detailed article about this topic, you’d expect to see words and phrases like: Twitter statistics, Twitter reports, retweets, shares, engagement, mentions of Twitter analytics tools etc. Why is that? Get it?

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20 Most Expensive Google AdWords Keywords [Infographic]

PWB Marketing Blog

As you’ll see in the infographic below, keywords related to insurance are the most expensive to buy, averaging $54.91 per click. B2B Internet Marketing Google Analytics Google AdWordsGoogle makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Competition drives the price up.

Why Social Media Marketing Is, Actually, Fairly Priced

Firebelly

We typically employ strategists, content developers, community managers, analytics specialists, messaging and conversion people, programmers, assistants and, occasionally, other firms. We pay for salaries, all kinds of overhead like insurance, rent, computers, software, advanced tools, and processes and protocol development. Expensive” is relative. Social media is one of them.

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Fans, Followers, or Subscribers: Which Are Better For Brands.

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Fans, Followers, or Subscribers: Which Are Better For Brands? by Pam Dyer on September 21, 2010 Share Which one is it? Twitter or Facebook? Facebook or Twitter? These aren’t the only choices in social media platforms, but many brand marketers seem to vacillate between the two. Host videos on your Facebook page.

Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

Understanding of SEO and Analytics —Getting your company online is no doubt crucial to the success of a business. This is a guest post by Amanda DiSilvestro. Many current CEOs and business owners often have more to worry about than the 50 ways social media can drive traffic to a website or the 100 ways to help improve a website’s page ranking. and the interview was over. Like this post?

Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. would imagine everyone listening to this broadcast has Google Analytics on their website, and maybe a lot of these people even ask themselves whether or not Pinterest is moving the needle for their business. He comes from the insurance industry. Listen Now. Jay : Yes, indeed.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

In fact I still get a few of those periodicals from my insurance broker, USAA and from Ford Motor Company. What does your analytic information and open rate tell you? The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  And has the added benefit of instant conversation.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

In fact I still get a few of those periodicals from my insurance broker, USAA and from Ford Motor Company. What does your analytic information and open rate tell you? The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  And has the added benefit of instant conversation.

How Women Use Social Media [Infographic] | pamorama

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact How Women Use Social Media [Infographic] by Pam Dyer on July 12, 2010 Share Social media sites are having a powerful effect on our lives. Women are online and interacting on social sites just as much — if not, more — than their male counterparts. Takeaways: 53% of adult females use social media at least on a weekly basis.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Search: Google SEO Analytics - drops keywords, adds #hashtags. When Malaysian Air MH17 plane crashed, a travel insurance company tweeted travel insurance offers with "safer travels #MH17" type information. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Notice the bubble on its own, top left corner? 16 Tips for Using Hashtags.

Average Age of a Facebook User? 38. [Infographic] | pamorama

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Average Age of a Facebook User? Infographic] by Pam Dyer on September 14, 2010 Share The demographics of the most popular social networking sites are changing quickly and, once again, the team at Flowtown has done a great job of compiling the latest statistics about Facebook users and social network usage in general. 

Seven Ways to Present a 360 Degree View of Your Brand

Spin Sucks

Is it a key executive, another employee (like the social media or customer service manager), a celebrity, fictional character (like Progressive Insurance’s Flo ), or a consumer? She increases profitability with innovative marketing programs based on solid analytics. Today’s guest post is written by Heidi Cohen. . Visual signs. How are your people dressed? Audio sounds. Language.

We're Addicted to Social Networks: 48% of Us Check Them in Bed

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact We’re Addicted to Social Networks: 48% of Us Check Them in Bed by Pam Dyer on March 21, 2010 Share If you had any doubt about the extent to which Facebook, Twitter, and other social platforms have taken over people’s lives, stats like these should help put them to rest. msigeek This is Funntassticc.! Great post.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( The Atlantic ). The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics. 1.

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Social Media: A Cheat Sheet [Infographic]

Pamorama

link] uberVU – social comments Social comments and analytics for this post… This post was mentioned on Twitter by viralmediapro: Social Media: A Cheat Sheet [Infographic] [link]. pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: A Cheat Sheet [Infographic] by Pam Dyer on March 14, 2010 Share Are you new to social media? micadam Good stuff!

35 Great Social Media Infographics

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. As you probably know, infographics are visual representations of information, data, or knowledge. Most of these have been scaled down or cropped. Donut Marketing 12.

100+ Social Media Monitoring Tools

www.pamorama.net

Analyticly is a data mining, DIY analytics, and brand engagement service provider for enterprise brand managers, advertising agencies, social media strategists, and hedge fund managers.  $ ASOMO ASOMO helps interpret and understand spontaneous opinion. Looxii Looxii is a social media analytics platform. Some simple methods consist of leveraging Google Alerts and Twitter Search.

Tools 53

How Fortune 100 Companies are Leveraging Social Media [Infographic]

Pamorama

Here’s an infographic that illustrates how the Fortune 100 are using social platforms… [link] uberVU – social comments Social comments and analytics for this post… This post was mentioned on Twitter by ThouxArt: How Fortune 100 Companies are Leveraging Social Media [Infographic] [link]. Haim Great infograph, I'll translate it into Hebrew.

Social Media ROI’s Missing Ingredient

Convince & Convert

Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. Add an overhead factor (this includes stuff like electricity and health insurance. (watch video to see my son artistically photo bomb me). ” ( click to tweet ). Now You Know Your Costs.

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Planning Your Content Marketing: Bricks vs. Feathers

Convince & Convert

He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. law firms, insurance companies, some medical facilities, etc.) Chris Sietsema is Social & Digital Operations Lead at Convince & Convert. Defining Bricks & Feathers. Deciding Between Bricks & Feathers. Position / Identity.

How to Make Money Online in 2016: An Unexpected Approach

Viper Chill

He now runs a multi-million dollar insurance company. It improves your analytical thinking ( Source ). ” She replied without a flinch. “No, that’s why I have insurance.” As we enter the first week of a brand new year, your motivations are probably higher than ever to make 2016 the year to finally achieve all you’ve been dreaming of. More on that later.

12 Reasons to Use Social Media to Grow Your Business

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Reasons to Use Social Media to Grow Your Business by Pam Dyer on June 1, 2010 Share Social media is fast becoming an essential part part the marketing mix for brands. Here are 12 compelling reasons to use social media to help grow your business: 1. Are you using social media to grow your business? Good stuff! Thanks again.

Calculate the Value of Your Facebook Page

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Calculate the Value of Your Facebook Page by Pam Dyer on May 19, 2010 Share Marketers are clamoring for data to determine the ROI of their social-media efforts, and a new free tool called the Social Page Evaluator , from social media management company Vitrue , is here to help. The Social Page Evaluator is easy to use.

CPM 22

The Social Habit: Who Uses Social Media and How

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact The Social Habit: Who Uses Social Media and How by Pam Dyer on June 22, 2010 Share Edison Research just released its latest report on social network usage. The study compares the behavior and demographics of frequent users of social media to those of the population at large. Here are the principal findings from the report: 1.

IBM’s Watson Engages Customers with Youtility

Convince & Convert

Or, you might experience Watson in a call center when you phone in to discuss and change your insurance during annual open enrollment. Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm  Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. It destroyed its competitors. ”).

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Reply Jayesh Paul May 19, 2010 at 10:54 am Powerful points, social media tools are making more easier to check your SMO efforts via social stats with google analytics. May 29, 2010 at 11:34 am Right, if you did not dive into social media 3-4 years ago, especially in business where networking is crucial (like real estate, insurance, mortgages etc.), Why do businesses need social media?

Facebook Becomes Most Popular US Web Site

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook Becomes Most Popular U.S. Web Site by Pam Dyer on March 16, 2010 Share If you work for a business or own one, social media engagement is probably on your radar. The flow of marketing dollars toward the social Web continues unabated and is increasing exponentially. according to Hitwise. population).

Social Media: Tracking Its Exponential Growth [Stats, Video]

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: Tracking Its Exponential Growth [Stats, Video] by Pam Dyer on May 10, 2010 Share Many of you are probably familiar with Social Media Revolution , a fantastic video created last year by Erik Qualman that examined the explosion of social media onto the modern scene. You’d better. Source Pamorama [.] love it.

Video 31

Combine Content Marketing with Marketing Tools, Humor and Marketing Automation!

Writtent Blog

Interactive content insures that the links to your website are shared 5 times more frequently than before! All these four categories also have advanced techniques that you can work on using engagement, curation, conversation, content collaboration, and social content analytics tools. Stay tuned! What a Notorious 16th-Century Philosopher Can Teach You About Content Marketing Today.

12 Social Media Marketing Myths

Pamorama

Before you jump in, keep these myths in mind… [link] uberVU – social comments Social comments and analytics for this post… This post was mentioned on Twitter by pamdyer: New post: 12 Social Media Marketing Myths [link] There are challenges that aren’t readily apparent… [link] Zahid Myth number 7 is the one I really think people need to understand. pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Social Media Marketing Myths by Pam Dyer on January 19, 2010 Share For brands, resistance to social media is futile. It’s for kids.

Facebook is Trampling Other Social Networks

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook is Trampling Other Social Networks by Pam Dyer on April 21, 2010 Share Back in March 2008, Facebook was poised to overtake MySpace, but it wasn’t yet the most popular social network in the world. Now it’s obliterating everybody. Average Age of a Facebook User?

8 Social Media Tips for Small Business

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 8 Social Media Tips for Small Business by Pam Dyer on April 11, 2010 Share The majority of small businesses (52%) believe that having a social media presence is important, according to a national poll of 500 small business owners or managers commissioned by EMPLOYERS. Yet only 16% of U.S. million small businesses in the U.S.

List of Social Media Management Systems (SMMS)

www.web-strategist.com

The system allows the manager to see an aggregated view of what’s happening (from views to comments) and may offer some form of analytics and conversion metrics. Objective Marketer provides managers ability to structure their messages by campaigns, features include User Management with roles and permissions and workflows, scheduled content, integration,  analytics and reporting.

Top 10 Twitter Tutorials on YouTube

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Top 10 Twitter Tutorials on YouTube by Pam Dyer on June 8, 2010 Share We all know that YouTube is a treasure trove of entertainment, with endless hours of Justin Bieber crooning to tweens and cats playing the piano. Twitter in Plain English This quick, no-nonsense introduction is a great starting point. 2. Thanks for sharing!

Proving Value vs ROI in PR

Proactive Report

The Progressive Insurance refusal to pay out a claim last year lost them more than 1000 customers. Google Analytics – PR Dashboard. 2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia.  His panel was about measurement, proving value and ROI. Proving Value. PR Actions. What to Measure.

Social Media From A to Z: A Glossary

Pamorama

BackType : BackType is a social media analytics company that helps companies measure their social engagement. Compete : Compete is a Web-based application that offers users and businesses Web analytics and enables people to compare and contrast the statistics for different Web sites over time. But never fear! Here’s a quick guide to some of the terms you may encounter. site (e.g.

Careful, Google: Facebook Has Passed You in Time Spent on Site.

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Careful, Google: Facebook Has Passed You in Time Spent on Site [Chart] by Pam Dyer on September 9, 2010 Share If Google isn’t already worried about Facebook , this should unnerve them. According to the latest data from comScore, time spent on Facebook was greater than time spent on Google sites in the U.S.