generally agree with the points Mr. Castelein makes, but as a proponent of using B2B Marketing Analytics, I believe that lead generation can be accelerated. Here are my B2B Marketing Analytics-based thoughts aligned, to Mr. Castelein’s lead-gen tips: First, based on experience, the ideal prospect (new acquisition and cross-sell/up-sell) can be determined by B2B Analytics, not just gut, intuition and logic.  Now that B2B Analytics has told you where all your customers and prospects are, your sales and marketing investments can be targeted to optimize the sales potential.  MORE >>

If you can save 15% on insurance in 15 minutes, then why not improve your analysis by 15% in 15 minutes? About the Author: Vida Tamoshunas is the Director of Marketing Analytics at  SIGMA Marketing Group. Analytics Business Intelligence Customer Data Integration Marketing Metrics and Reporting Data Visualization Vida TamoshunasVida Tamoshunas. The GEICO commercials came to mind as a perfect metaphor. challenge all of us who share data with others to take 15 minutes to make a few improvements before we hit the send button for an analysis or report. MORE >>

Whether you work for a bank, insurance company or in the investment sector, you’re challenged to have a better and more complete understanding of your customers than in most other sectors. Would you rather try to sell cash value life insurance to a married high-income professional with two young children, or to a single person with no kids living in a studio apartment? They may also be more interested in disability insurance or retirement plan rollovers – your data will guide you to patterns that  make sense for your business. Data Integration is the start. MORE >>

and Insurance. Tags: TechCrunch Disrupt NYC Web Analytics Gulf Coast Oil Spill Manhattan Oil Spill Paul Krugman Social Network TechCrunch Twitter Twitter Demographics I missed the TechCrunch Hackathon in Manhattan last weekend (I’m not a programmer and it did not make sense to go) though TechCrunch covered the TechCrunch Hackathon in detail in a post titled The Best Of The TechCrunch Disrupt Hackathon. Last weekend I mentioned TechCrunch Disrupt also reminded me of AlwaysON! are very different -don’t think AlwaysON! Twitter Demographics. Read more: [link]. Nuff said. MORE >>

As you’ll see in the infographic below, keywords related to insurance are the most expensive to buy, averaging $54.91 B2B Internet Marketing Google Analytics Google AdWordsGoogle makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? Google’s starting bid price for a keyword is $0.05, though few keywords actually sell at that price. Competition drives the price up. per click. florist cannot. MORE >>