The Way of the Web

SEPTEMBER 29, 2011

Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Measuring influence or just tracking loyalty? and Flickr.

Klout 49

Klout Loyalty Social Networking Influencer 49

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Kikolani

AUGUST 24, 2012

Creating the Perfect LinkedIn Profile to Generate Leads – In this three part series, we’re going to look at how to utilize your personal profile, company page, and analytics to their fullest extent to generate quality leads for your business. Bloggers have an advantage that static and retail websites don’t. The answer is, a lot.

Mashup 117

Mashup Resources How To Remix 117

Convince & Convert

AUGUST 19, 2012

Big news last week as Klout announced a significant overhaul of its influencer identification platform. The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more activity and behavior types comprising your Klout score. Nobody has evenly distributed influence.

Analytics 137

Analytics Influencer Klout Vocus 137

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Kikolani

AUGUST 20, 2010

How an online retailer can evaluate the ROI of a link building campaign – if your client ever wonders how effective their link building is, here is a way to measure. Search Engines / SEO / Analytics. What makes a strong backlink – about anchor text and link popularity. How SERPs are changing to favor big brands.

Mashup 126

Mashup Resources Foursquare WordPress 126

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) and influencers immediately after you’ve met them.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279