Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. Spot competitor campaigns as they launch.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MARCH 7, 2022

Some even made memes. Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun. Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 92

Survey Brands Sentiment Template 92

Adam Cohen

JULY 12, 2010

Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. kevinertell Great post, Adam.

Research 265

Research Social Media Marketing Retail 265

Later

JUNE 11, 2021

Twitter is a great platform to join conversations, share your thoughts, and stay up-to-date with breaking news or industry trends. And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community. Ready to learn how to use Twitter for business?

Twitter 86

Twitter How To Compete Hashtag 86

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Using social listening to assess audience fit.

Brands 115

Brands Meme How To Advertising 115

Hootsuite

MAY 13, 2020

With a Facebook page for business, you can collect audience analytics, add a call to action or helpful apps and services. Facebook groups , on the other hand, are a place for your fans/customers/readers to come bond around how much they love you. You might start the group to encourage chatter, or a superfan might start their own.

Groups 144

Groups Groups Engagement Facebook 144

Buffer Social

OCTOBER 9, 2023

Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Twitter/X 1. Regulatory Challenges X headed for a 'rule of law' clash with EU , warns Twitter’s former head of trust & safety.

News 72

News Social Media Marketing Facebook 72