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How to Sell Smarter Using Social Insights

Convince & Convert

Forget Focus Groups. During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. This includes following customers across all channels—email, social media, and in-store—and using social analytics to adapt and personalize your sales tactics.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You may also need to monitor particular topics, which may have conversations around groups of different keywords. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Social Analytics. Check out our social media analytics compass. Reputation Management.