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13 key tools for your influencer marketing campaigns

Audiense

You are able to define your target audiences through the Audiense platform or import audiences from other active listening tools such as Crimson Hexagon or Pulsar into the Audiense platform to successfully achieve stage 1! Stage one can only begin once your target audience has been defined. Performance Measurement.

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How to Sell Smarter Using Social Insights

Convince & Convert

During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. This includes following customers across all channels—email, social media, and in-store—and using social analytics to adapt and personalize your sales tactics. Forget Focus Groups.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

There’s no perfect solution for tracking all activity for a campaign but you can do it based on a combination of a number of factors, for example: Hashtag – Hashtags will not be used for all mentions and for all platforms but it’s a great way of isolating traffic. Social Analytics. Reputation Management.

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Profiling your social customer

Jeff Esposito

or Google analytics can show the traffic driven to your site from social media. Tools that can do this for you include Lithuim Social Media Monitoring, Radian6, Spiral Heat and Crimson Hexagon. As the social space evolves we’ll see more robust tools and text analytics systems that will make creating these segments much cleaner.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

votes, comments, inbound links) and web analytics data (e.g. Seth Duncan is Director of Research and Development at Beyond Analytics. Get Shareaholic test Filed under Guest Posts , MeasurePR , Measurement , Public Relations | Tags: analytics , automated media measurement , seth duncan | Comments (10) Site settings comment help?