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How to Sell Smarter Using Social Insights

Convince & Convert

Forget Focus Groups. During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. A great example of a company that did just that is Coca-Cola. Tracking customer behavior insights gives you that why.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You may also need to monitor particular topics, which may have conversations around groups of different keywords. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. For example, imagine being able to catch some negative press before it reaches the masses!