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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging.

Marketing 131
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How To Use Customer Insight To Power Your Business

The Realtime Report

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. To keep up with evolving market trends, make sure you take note of these foolproof tips. Use Online Market Research.

How To 114
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What is a customer journey map and how to make your own [examples included]

Sprout Social

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Examples 103
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How to develop a content marketing plan

Sprout Social

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan.

Content 111
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How to Get Verified on Pinterest: A Step-by-Step Guide

Hootsuite

As a bonus, setting up a business account is free and will also give you access to analytics and other important tools that can help you maintain and grow your professional presence on Pinterest. If you are using WordPress, for example, you would open the content management system, click Tools , then Marketing and then Traffic.

How To 132
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25 Reasons Why Google Hates Your Blog

ProBlogger

Strategic marketing aims your message like a laser rather than spraying it into the wind, and the same applies to SEO. Most content management systems will have a plugin that will create and submit your sitemap to Google, taking all the hard work out of the process. You copy your content from other bloggers.

Google 51
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How LinkedIn Groups can Explode your Blog Traffic

ProBlogger

Now I’m not guaranteeing that you will receive 10,000 ‘connections’ or that LinkedIn Groups is the only answer for bloggers with no marketing budget; nevertheless if you are considering social media as part of your online promotion strategy, LinkedIn Groups is a must. Free LinkedIn Groups marketing turns to profit. All for free.

Groups 54