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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132
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HubSpot vs. Marketo: Which is Better?

Oktopost

What does this have to do with marketing automation software? To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Ad campaign management. for ad campaign management are also available. CRM analytics.

Hubspot 110
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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” image credit: Shareaholic. SocialCast.

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Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

We have always aimed for best practices: in the code (lean and clean), in the content (direct, honest, informative), in the design (clean user interface, ease of use), and in optimizing for search results. If you do not make a habit of looking at your site analytics, you can easily check your Page Rank now and then. Keep reading!

SEO 79
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Blogging Metrics: How to Find and Apply Actionable Intelligence

Writtent Blog

If the purpose of your content strategy is profit, customer acquisition or even brand awareness, it’s critical to apply regular analysis and take immediate action. As Jay Baer points out , “without a statistical measure of your blogging process, adding content…can be an incredibly lonely proposition.” Do blogging metrics really matter?

Metrics 103
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Is Your Website in Dire Need of a Content Audit?

Writtent Blog

If the answer to either of the previous questions is yes – or more importantly, you’re just not sure where you stand, it’s probably due time to do a content audit. A content audit is the process of examining all of your company’s web content assets for quality, relevance, SEO value, and messaging. Duplicate Content Can Happen.

Content 89
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27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. Google Analytics. . In no particular order, here they are….

SEO 111