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The Mobile Commerce Chicken And Egg Conundrum

Twist Image

For years, I've been on a "mobile-first" rant. In short: your mobile experience should be better than your desktop experience (think about Instagram , Snapchat , Tinder , Uber and beyond). It also means that your mobile experience should not be a less-than experience from your desktop. The argument against mobile-first.

Mobile 40
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The Shape-Shifting Reality Of Shopping

Twist Image

They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. By looking at channels like Twitter and Instagram , one could argue that the mobile experience is actually superior to that of the Web-based one. Whether it''s writing a document, editing a spreadsheet or building a presentation.

comScore 101
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Is your business easy to find for local and mobile searchers.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 First an anecdote, then the facts.

Mobile 135
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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Mobile apps aren’t going away – people love their ease of use. If there is any area that illustrates that importance of integration, its mobile. Social media, search and apps all need integration.

comScore 156
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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010.

Mobile 197
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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

At present, there are very few elements of Google Plus that are unique. Google has an operating system (Chrome), a browser (Chrome), and the leading mobile platform (Android). Wave, like many of Google’s social products, was the answer to a question that we were not collectively ready to ask yet.

Google 166
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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

At present, there are very few elements of Google Plus that are unique. Google has an operating system (Chrome), a browser (Chrome), and the leading mobile platform (Android). Wave, like many of Google’s social products, was the answer to a question that we were not collectively ready to ask yet.

Google 149