Direct Marketing Observations

FEBRUARY 21, 2012

Consider this post in Gigaom, 3 accurate metrics for ROI on social media campaigns. Here is the opening sentence: Businesses are struggling with how to evaluate the effectiveness of their social media campaigns.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). I’m surprised that there are still marketers out there hanging their hat on a metric based on total numbers only, but there are. Do you believe in the Klout score? of direct ticket sales.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

SEPTEMBER 14, 2011

For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch. There is PPC, there is mobile, local, and of course the whole analytics side of it all. There is creating search programs just for branding purposes. The scary part?

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

APRIL 13, 2010

That’s the struggle of corporate social media marketers. So back to the question, How do you manage the effectiveness of your campaign? If you are like most social marketers today, there is little support for the social manager who is typically part of the marketing or communications team. That marketer is Tac Anderson.

Social Media 178

Social Media Sentiment Comparison System 178