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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Historically, companies of all sizes have relied heavily on SWOT for competitive marketing analysis, an acronym which stands for strengths, weaknesses, opportunities, and threats. While fast food chains Chipotle and Qdoba offer a similar product, Chipotle has effectively positioned themselves as an eco-friendly company. Social Media.

Analysis 106
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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. Where should companies new to big content focus? Can I choose all of them?

Strategy 152
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.

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45 Marketing Tools to Consider for 2017

Razor Social

It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. Analytics and Testing. Google Analytics.

Tools 40
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. See who's talking about your brand or company: [link] [link] Meghan Gehan Kurrently revolutionizes real-time #search with #twitter and #facebook.

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

Of the top 10 activities, only a few are “traditional SEO” tasks; the others are focused on social media, analytics, competitive analysis, and content development. by BuzzStream Blog. David Erickson (again) presents some interesting data on how SEO pros handle inbound marketing. Get Excited.

SEO 192
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101 Marketing Tools and Technology Tips for 2017

Razor Social

Agorapulse is an excellent management tool that supports a broad range of platforms with a lot of great functionality, including in-depth analytics, scheduling, and reporting. Here is a link to our top article about social media analytics tools: [link]. Web Analytics. Optimize your website content for sharing on social media.

Tools 40