Twist Image

NOVEMBER 30, 2016

but how are we buying? As a business professional, who gets up in front of large audiences to talk about consumers and their shifting buying habits, there is some data that points to a large opportunity, wrapped in one of the biggest consumer shifts in buying that our world has ever seen. The argument against mobile-first.

Mobile 40

Mobile comScore Retail Analytics 40

Twist Image

AUGUST 13, 2013

They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. PC sales have dropped at a dramatic pace as more and more consumers buy tablets and smartphones. Looking through merchandise and actually buying right from the mobile device. That''s a bad strategy.

comScore 101

comScore Retail Mobile Banking 101

Direct Marketing Observations

MARCH 19, 2012

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. That’s a good decision. Need the data to prove it?

comScore 166

comScore Microblogging Posterous Marketing 166

Firebelly

MARCH 5, 2010

You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Where do you start? points from 22.5

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Sprout Social

NOVEMBER 22, 2016

Make Your Landing Pages Mobile First. In a recent study from comScore, 80% of time spent on social media is through a mobile device. Since the landing pages are responsive, the mobile view ends up being an afterthought. Remember, people on social media aren’t necessarily in “buying mode.”

Conversation 40

Conversation Social Media Tips comScore 40

Buzz Marketing for Technology

DECEMBER 12, 2012

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010.

Mobile 197

Mobile Cost Retail comScore 197

Convince & Convert

JULY 3, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google 166

Google Picasa Engineering Adwords 166