Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers. Will there be future demand for products?

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Adam Cohen

JULY 19, 2010

blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. This post was mentioned on Twitter by prblogs, twitips MV. twitips MV said: Social Media Chat Tuesday, July 21st: There are regular chats on Twitter, and then there’s hashtagsocialmedia.com… [link] [.]

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Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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The Way of the Web

SEPTEMBER 21, 2010

September 21st, 2010 · View Comments It might sound like a philosophical question, but it’s something that new research by McKinsey for IAB Europe claims to have answered, claiming for 1 Euro spent on online advertising by companies, users get 3 Euros worth of services, with an estimated consumer service surplus about 100 billion Euros.

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The Way of the Web

MAY 18, 2010

Or just politics… May 18th, 2010 · View Comments An article on the PRWeek site reveals research that apparently ‘Election slogans failed to resonate with voters’ (in the recent race for a new Government in the UK). Tags: marketing blog comments powered by Disqus Blog Partners:

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The Way of the Web

JULY 15, 2010

Although I believe open source is a very useful and viable way to work, I do worry about companies leaping into it without some careful planning and research.

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The Way of the Web

JULY 17, 2010

Researchers from Northwestern University have acknowledged that students will distract themselves and waste time but the positive effects outweigh the negativity for some, or at least cancel out for others. Tags: Digital Culture · social networks blog comments powered by Disqus Blog Partners:

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