Webbiquity SMM
NOVEMBER 8, 2011
Vocus and Cision are both powerful and popular PR monitoring and management systems. Competitive and share-of-voice analysis and reporting. Competitive and share-of-voice analysis and reporting. The fact is, both tools can do the job pretty well (hence their popularity). But overall, Vocus customer service was excellent.
Webbiquity SMM
OCTOBER 13, 2010
A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Budget: $0 (I have no budget, I need something free!).
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Webbiquity SMM
MARCH 30, 2012
If you’re developing a new social media program, revamping one that’s failed to achieve hoped-for results, or just trying to make an existing strategy more successful, one key component to start with is an analysis of your social media or digital landscape. What your competitors are doing in social media.
Webbiquity SMM
AUGUST 9, 2010
Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. . This category can also include metrics like blog visitors and RSS / email subscribers.
Webbiquity SMM
AUGUST 23, 2010
You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? At this point, the adoption of social media tools is so widespread as to constitute just another communication channel. So much for my thoughts. What do other pundits have to say?
Webbiquity SMM
JANUARY 6, 2015
How can PR pros use social media tools to identify and connect with key influencers? 8 Powerful Influencer Research Tools That Get Results by Blogging Wizard. **5 Jim Dougherty presents an infographic from Vocus illustrating how journalists view social media. Is there still a role for press releases?
Convince & Convert
AUGUST 3, 2010
I don't see FB rendering the web site obsolete as much as a myriad of well integrated social tools replacing the traditional web site. A well-designed and populated blog (such as yours) partnered with well-planned use of social tools can replace a web site in a heartbeat today (if done properly). It is a tool.
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