Oktopost
JUNE 9, 2020
A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Building Trust. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day.
Sprout Social
APRIL 25, 2022
Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Half of all B2B marketing content is created to generate brand awareness.
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