Analysis Loyalty Nielsen White Paper 
Oktopost
JUNE 9, 2020
A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. They are also more likely to earn the loyalty and trust of prospects, which helps solidify the relationship. Building Trust. Thought leadership.
Sprout Social
APRIL 25, 2022
It can help distinguish your brand, build your audience and promote customer loyalty. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with.
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